Arai, Shoei and Icon bag Top 3 Spots in JD Power Study

Arai helmets have taken the no.1 spot in J.D. Power and Associates 2009 Motorcycle Helmet Satisfaction Study, followed by Shoei in second place and Icon in third. Arai has come out on top in this study for the 11th consecutive year.

With a score of 830 on a 1,000-point scale, Arai ranked highest and performed particularly well in the ventilation and design and styling factors. Shoei followed in second place with a score of 815 and performed well in the face shield parameters. Icon ranked third overall, with a score of 806.

The study finds the proportion of helmet owners who purchased their helmet online has increased – up to 17 percent in 2009 from 14 percent in 2008. More than 50 percent of these helmet owners researched online, prior to their purchase, and 22 percent of them made their purchase online.